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Network Marketing, Direct Selling Expo & Conference, Dubai

The Benefits of Marketing in Trade Shows and Expos

There are numerous options to market and promote your products and services. Some of your options include:
telemarketing, classified and display ads, signs, door-to-door, newspapers, magazines, internet, brochures, phone books, television, radio, bill boards, direct mail, flyers, post cards and many more.

Participating in Trade Shows, Expos, Festivals, Seminars, Exhibitions, Conventions, Conferences, Fairs and Swap Meets is one of the best ways to expose your business. You can call it whatever you want. Any event that allows you to have the opportunity to display and showcase your products and services face-to-face with potential new customers in your target market gives you numerous benefits and advantages.

Instead of chasing down cold leads, you now have a large number of people in your target market coming up to you. You are not chasing behind them. You will be able to start building friendly relationships with people when they come up to you to ask questions, get your marketing literature, exchange business cards, watch you demonstrate your items and/or let them try samples.

As you look at this list, you will see that most of these options involve one form or the other of cold calling. Eventually you may be able to close a deal from cold leads, but it is much easier to follow up on warm and hot leads from the people you either met at an Expo or people you were referred to by somebody you talked to at the event.

You have to find the right kind of Trade Show or Expo for your business that has a large enough attendance record so you are not wasting your time, money or effort. There should be at least a few thousand attendees. You must confirm that the people expected to attend are in your target market.

These people made an effort to come to the event. Most charge some type of an entrance or admission fee and usually a parking fee. So you have people who willingly and voluntarily paid good money to attend. In many cases they gave up their entire day, or their evening, or morning or possibly their whole weekend because they want to be there.

People walk in the door already very interested in your products and services. This is your very rare chance to be face-to-face with the decision makers. They could be the president, vice-president, CEO, executives of a corporation, or it could be the two spouses in a family.

You will also get high quality referrals. If you meet some people at your booth in the expo that have no need for your products or services, they will still refer you to their friends, relatives and business associates who they think would be interested. They might even recommend you. It is more likely that these people will be willing to do business with your company through a friend’s referral than you trying to cold call them.

When you give attendees your marketing materials at an Expo, there is a better chance that they will actually read it, or at least spend some time looking it over, unlike them getting junk mail and standing over the trash can immediately throwing it away.

Every company should have some type of an idea what their competition is doing and the prices they are charging for the same or similar products and services being offered. It is a good way for you to check out your competition and other exhibitors. Take advantage of the networking opportunity. There may be a way for you and other exhibitors to mutually benefit like exchanging links on each others websites.

Participating in an Expo is fun and a relaxing atmosphere. The high energy generated on the Exhibit Floor among the other exhibitor and the attendees contributes to your motivation and success.

About the Author

http://www.realestateexpousa.com
Stephanie Gibbs provides Exhibitors with important Marketing & Branding information to prevent costly mistakes so they can be successful at the Real Estate Expo in major cities across the USA. FREE Bonus helps to increase profits. Donald Trump is LIVE on stage.

Corporate Team Building Event Planning

Team Building Events consists of several event types such as Meetings, Product Launches, Tradeshows, Conventions, and Reward & Recognition Events. Along with the various corporate event types there are key components to all event planning elements. Here are a few things to consider:

·         When establishing the team building meeting agenda for a conference, event and meeting,  planners need to use the opening general session to have leaders reinforce the objective, recognition and key messages of the program.

·         Incorporate event elements that spark and engage the Five Senses – Taste, Sight, Smell, Touch, and Sound

·         It is important to incorporate corporate entertainment into the convention agenda – - this helps break up formal presentations.

·         Try to incorporate a Trade Show or mini Exhibition Hall into your Corporate Event or Convention. This can help networking for industry professionals and current and potential sponsors to mete and network. In some cases an Expo can help provide revenue for operating for the company organizers.

·         Creating fundraising events can maximize fundraising value if incorporated an element of an annual conference or convention

·         Finally Corporate Events should incorporate a closing evening reception. By adding this event element you allow attendees a chance to network and discuss the event.

2009 will be the Year for TEAMS to GO GREEN

An Grean Team Event is an event that takes into consideration the environmental impacts of the occasion as well as the social effects and bringing associates together for a common cause at the same time.  This includes everything from transportation, marketing material, to catering and travel. Eco-friendly Events helps differentiate a company from the others. It shows your commitment to the improvement of our environment and will make your organization stand out as a leader in your industry.

In order to achieve a Green Event, events should be organized electronically, minimize carbon emissions for travelling key guest speakers, delegates and executives. The goal is to save energy, practice recycling, and adopt environmentally-thoughtful measures wherever practical and possible.

 Some of the design basics for Green Events are as follows:

“Don’t Rip it…..Click it”

Provide Online Registration for your guest instead of paper invites and RSVP’s – online registration management systems can be totally paperless, preserving our trees and minimizing paper waste. Guest, key speakers, and organizers can receive all communications electronically, from venue location, to directions and maps, to all joining instructions.

“Keep the Scene Green”

Green Decor – For Décor, use rental items to reduce waste and L.E.D. lighting will help reduce energy.  Design arrangements will be more commonly taller and grander, due to the economic challenges people tend to stray away from conforming to the obstacles faced. If a company is going to invest in an event they will ensure they get the best for the dollar. Taller arrangements set a sense of elegance and grandeur. You should also consider utilizing a florist that offers the following:

·         Fair Trade Flowers

·         Organic and Edible Blooms from Eco-conscious Growers

·         Recycled containers

·         Incorporating elements such as fruit and herbs to your centerpieces (Organic Botanicals)

Green Corporate Transportation – With today’s Automotive Companies taking a conscious approach to preserving our environment and producing a large number of fuel efficient Hybrid vehicles, there is a large number of luxury hybrid vehicles available for all corporate events.

Corporate Team Gift Bags – The key to a successful Corporate Team Building Event is creating a lasting impression of your company’s brand and  associates, and what better way to achieve that but through offering corporate giveaways with your company’s brand logo. There are many promotional Eco-friendly gifts that will incorporate a company’s logo and still maintain the quality of a non-eco friendly item. These promotional items are made of recycled, bio-degradable, and/or energy efficient products.

Here are some examples:

·         Bamboo USB Drive

·         Solar Powered Garden Lights – These lights include a place for a company logo to be imprinted

·         Recycled Tote Bag

·         Water Power Desk Clock – No batteries required. The user just fills up the holding tank with a small amount of water

·         Note pad and pen made of recycled paper

·         Pen Caddy – A desk item that is not only eco friendly but stylish. It is made of bamboo with a zebra stripe design. The company made a whole line of coordinating desk accessories

·         Bamboo T-Shirt – This is just a sample of the apparel available out of bamboo. Company logos can be done with tradition silk screening or embroidery.

Cynthia M.
President/CEO
1 Creative Concept Unlimited Inc.
A Luxury Event & Marketing Solutions Company
PO Box 801
Liberty, NY 12754
(888)327-1794
http://www.1creativeconcept.com
“one creative concept = unlimited opportunities”

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