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Home Based Business Opportunity: an I-d-e-a-l Marketing System Will Help You Succeed
I’ve researched and written this article to either help you make the right choice (if you’re looking to start a home based business you want to build successfully) or to help you determine IF you’ve made the right choice (if you’re currently involved in a MLM, Network Marketing or Direct Sales opportunity). Either way, you will find this informative article helpful.
Let’s get right to it! “95% of home business builders struggle because they don’t have a MARKETING SYSTEM that actually works!†Jay Kubassek, millionaire Network Marketer
Having spent years “struggling†in other opportunities that did NOT offer a good Marketing System, I wholeheartedly agree with Jay. And with Entrepreneur magazine where this next quote came from: “95% of people fail when they start a new business without a system. However, 95% of people succeed when they start a business with a system”.
Conclusion: if you want to achieve any level of success with a home based business, it MUST provide a Marketing System. Period.
However, not all Marketing Systems are created equal. Some are good, some are bad, some are downright ugly (the three-foot rule “system†is a good example of ugly). Bad or ugly Marketing Systems won’t help you one bit. You’re S.O.L. A good one might help you. But if you TRULY want to succeed to the max with a work from home business opportunity, you should choose one that offers an IDEAL Marketing System.
Your only question at this point should be “What constitutes an IDEAL Marketing System?†Excellent question. Here is what an I-D-E-A-L Marketing System looks like:
I = Income-Generating
Let’s face it. We’re all in this because we want to make money at home—in an ethical, moral and legal way. So the very first thing your IDEAL Marketing System should do is generate income. Lots of it. And 24-7 is best. Of course, when it comes to generating income, the Marketing System is not the only element. I understand that. The company, the products, the compensation plan, the support and training all play a part too.
But understand this: an IDEAL Marketing System could sell sand to a Bedouin and ice cubes to an Eskimo. Without one, you couldn’t give away cold water to a thirsty Bedouin, or a warm parka to a cold Eskimo. I think you get the picture…
D = Duplicatable
If you’ve picked a good income opportunity, your company, the product and the compensation plan together will make it possible to earn a lot of residual income over many years. Residual income is the KEY to time freedom.
But residual income is possible ONLY if the people you bring into the business can do what you do, and the same for the people they bring in, and so on. And that will only happen if the Marketing System is easily duplicatable by EVERY single person who joins your organization. Everyone. Not just the ones with money to buy ads, not just the ones with home business experience, not just the ones with selling and “closing†skills. Everyone!
E = Eliminating the Struggle
Your Marketing System should eliminate all (or the vast majority of) the things that most people struggle with when trying to build their home based business. Namely: creating a website, generating traffic, producing high-quality inexpensive leads, sorting leads to find prospects, talking to prospects, “closing†them, and training the new members to do what you do.
If your Marketing System can do ALL of that FOR you, it has eliminated all the human variables that will make the difference between not succeeding, and a whole lot of a success—a new car, a bigger house, a cruise to South America, sending the kids to college, more time with the family, etc.
A = Automated
Donald Trump once said, “You’re not really making money until you’re making it in your sleep.” If you can only make money while you’re awake and working, then you’re trading time for money which seriously limits your income potential as there are only so many hours in a day—even if you’re a professional who can bill clients $300 an hour…
“Automated†means the system is generating leads and “closing†prospects without your active participation. Just imagine this (which has really happened to Fredrik, one of my new associates, a few weeks ago). You come home after a particularly trying day at work and you go sit in front of your computer to check your emails. Amongst the dozens of worthless pebbles (aka spam), you discover six gold nuggets and one diamond. The gold nuggets are emails from prospects interested in finding more about your home business opportunity. The diamond is an email from the people running your Marketing System informing you that a new menber has joined your business—ka-ching! Wouldn’t that make your day? That WILL happen with an IDEAL Marketing System.
Here’s another example, also a true story. Colleen left home at 6 am to catch a plane out of Vancouver BC to Fort Myers FL to attend a three-day conference. When she arrived at her hotel at dinner time, she checked her emails and discovered that while on the plane, she had made a sale that netted a $3,000 profit.
It gets better. She put her Blackberry away for the next three days so she could concentrate on the training, the camaraderie, and the great food (and wine). While at the airport waiting for her return flight home, she checked her emails and went ka-ching, ka-ching, ka-ching! Without her talking to a single soul outside the resort, three (THREE!) new people had joined her group (for a total profit of $11,000)!
The ONLY way on planet earth you’ll ever experience that elated feeling is if you are using an IDEAL, AUTOMATED Marketing System—one that works even when you’re not.
Now, does that mean Fredrik or Colleen didn’t do ANY work for those sales? Of course not. Making money without doing ANY work is a preposterous idea. Please don’t fall for those promises you see all over the Internet. Both Fredrik and Colleen worked to direct traffic to the Marketing System’s website, and they will work with their new recruits AFTER they’ve joined. But they did NOT work at closing the sales. And as was mentioned earlier, “closing†is one of the major stumbling blocks your Marketing System MUST eradicate.
L = Level Playing Field
Let me repeat a sentence from “Dâ€: “And that (residual income & time freedom) will only happen if the Marketing System is easily duplicatable by EVERY single person who joins your organization. Everyone.â€
A truly duplicatable Marketing System levels the playing field for everyone. Maybe you know your way around the Net, maybe you’re great at training a group in a meeting room, maybe cold calling is not a problem for you. Great! But chances are the vast majority of the people who will join you will NOT be like you.
You say your Marketing System levels the playing field because everyone gets the same information at your weekly hotel training sessions? OK. What about the large percentage of your people who live an hour or more outside a main center and who can’t attend those training sessions? Do you think they’re slightly disadvantaged? If you’ve answered “Yesâ€, then you don’t have a level playing field. An IDEAL system levels the playing field for EVERYONE, whether they’re a seasoned MLM veteran or a first-timer work-at-home mom, whether they live in downtown Chicago or Nome, AK.
There you have it. There are other attributes an IDEAL Marketing System should possess (look for my article entitled “Home Based Business Opportunity: this is THE key to solving the BIG problemâ€), but this is a good start.
Here now are my recommendations:
1. Accept the FACT that having a Marketing System is KEY to your home business success—and not just any Marketing System, an IDEAL one
2. If you’ve not chosen your home business opportunity yet, review the ones you’re considering and see if their Marketing System is “IDEALâ€.
3. If you’re currently involved in a home business, review your Marketing System and see if it’s “IDEALâ€.
4. If you want to study an IDEAL Marketing System, check out the link in the resource box. Now, don’t get me wrong here: I’m NOT asking you to check out my business and join me. I’m suggesting that you click the link and go see for yourself a perfect example of what an IDEAL, turnkey Marketing System looks like. You can’t evaluate how good (or bad or ugly) other systems are unless you have something else to compare them to. So go take a look.
Whatever you chose to do with the invaluable information you’ve just read, I wish you a whole lot of HOME BUSINESS SUCCESS!
Daniel “BizzBooster†St-Jean
P.S. If you know some friends “in need†who could benefit from reading this article, why not email it to them now? They’ll appreciate it. Wouldn’t you?
About the Author
Want a great demonstration of how an IDEAL, turnkey Marketing System should work FOR you, 24/7? Daniel G. St-Jean & Laurel R. Simmons (aka The BizzBoosters) invite you to go here http://www.MoreMoneyMoreTimeForLife.net and fill the short form to get on the ‘inside’ from where you will be able to study a great example of a Marketing System that really works!—a truly I-D-E-A-L system. If you want to push the experience to the limit, fill the (fully refundable) application. And see what comes next.
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Farmer Jane: Women Who are Changing the Way We Eat £6.09 … |
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Internet and Network Economics: 5th International Workshop, WINE 2009, Rome, Italy, December 14-18, 2009, Proceedings (Lecture Notes in Computer … Applications, incl. Internet/Web, and HCI) £62.68 … |
Do those ‘motivational’ emails from your MLM or Network Marketing company make you feel you’re failing? They did for me. They made me feel I was a complete failure.
So how did I deal with that?
The first, and unquestionably the most important, step has to do with your own mindset.
If you’re really in this business for the long haul, if failure is not an option for you, then you have the soundest base possible for dealing with this.
This is an absolute requirement. Without a mindset like this you will, sooner or later, pull out.
So, with that as my foundation, the next step, for me, was to start picking out the facts. You have to be brutally honest with yourself here because this can very easily be confused with looking for excuses.
For your own sake be brutally honest.
Here are some examples that I’ve been through where the facts explained some of the success that was being trumpeted and where the hype was exposed for exactly that.
Once you get to grips with this in your own business you’ll find it much easier to deal with those ‘motivational’ emails and calls.
If you can do that, and stick with it, ultimately you will be successful.
I joined a new business more than a year ago. There was an enormous amount of hype about how much money different people had made in their first month in the business.
Six weeks into the business I had made $0.
Still the emails kept coming, previewing calls where these mega earners, who had earned more in a month than they had in a year before joining this business, would be spilling their secrets etc, etc.
By this time I was feeling totally inadequate and ready to quit. I was frustrated and angry because I felt as though I’d been conned and let down.
But, as I began talking to other people in the business, I began to understand how these so-called success stories had made their money.
They had done it all before.
They had been in previous MLM or network marketing businesses, had a list of thousands of people who were interested in that type of business and had simply brought them across.
This could not have been more different from my situation – but that was never loudly proclaimed. Or even proclaimed at all.
I was new to this type of business. I had no pre-existing down-line I could bring across. No wonder these people were pulling in the big bucks while I was making nothing.
These were not excuses – they were (and are) the facts. And as soon as I understood them I began to understand what I had to do.
I also realised that these ’success models’ had started where I was. And that, in one case, it had taken them the best part of 20 years to develop a Rolodex that was big enough to pull in commissions of that order in the first month or so of a new business.
I also, quite by accident, discovered that these ‘motivational’ emails are not always to be taken at face value.
I received one such email that talked about how ‘independent, 3rd party sources’ had reviewed the business and found it to be the best business around, etc, etc.
When I checked out the ’source’ I found it to be an affiliate – very far indeed from being an independent source!
Far from being disheartened, grasping these realities turned me away from quitting. They were far more effective at motivating me than all the hype had been. I began to look at my own business practices and to measure myself against my own yardstick. I started setting short-term goals, and as long as I could see I was improving month-by-month, I was OK with things.
And improving didn’t just mean making more money each month. I’m qualified in the business now and I’ve recouped my investment, and then some. But I’m not earning more money each month. Some months it’s less. Last month it was $0 again.
Improving means I know more this month than I did last month. I’m better at something now than I was last month. I can do things now that I couldn’t do last month. My knowledge of this business and what it takes to be successful is better now than it was last month.
I set myself targets to learn new things. To test new marketing techniques. To adopt new strategies.
These are not huge steps. They’re small steps. But, provided I keep making small steps forward, I know I’ll get there in the end.
For me, failure is not an option. That mindset helps me to be dispassionate, objective and honest when I review my progress.
You have to be honest with yourself.
If you can’t be honest with yourself then you will, eventually, pull out. And all your investment of money, time and stress will have been wasted.
If that’s the case you’d do better to pull out now and cut your losses.
But if you can be genuinely honest with yourself, and continually set yourself achievable goals, you will eventually succeed. Don’t try to create your empire in a day. A solid, resilient business takes a long time to grow and mature. Like a good wine.
Just make sure you keep moving forwards, however small the steps may be.
I’m a webmaster who writes a business blog providing help, support and resources for people running a small, home or online business. I grew up in Zimbabwe and now live in Hong Kong. For more information visit: http://www.wealthydragon.com/blog/
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